Not every client has the luxury of a large marketing budget. And while various platform CMS systems and templates have made it possible to develop very low cost websites, this particular client needed much more than an informational website – she needed a robust e-Commerce site.

When the client came to us, she had a one-page site and accepted PayPal only. To add to the degree of difficulty, she didn’t have a logo, a brand or any usable photo assets. Did we mention this was October and she wanted something in time for the holiday gift-buying season which was only a few weeks away? 

In less than a month, OCM delivered a new logo, a brand look and feel, new photo assets and an incredibly robust e-Comm site. Without giving all our secrets away, her e-Comm site included full merchant account integration, inventory management, fulfillment integration, promotional discounting options, trigger emails, an affiliate program, SEO and many other features that allowed this client to truly launch her business.

The goal – one million visitors a month within a year.

The strategy – to “outfox” redbox.

There are times when we get caught up in the excitement of a project and don’t fully comprehend the difficulty until later on. This was certainly the case here.

When we started the project, the client’s website had fewer than 50,000 visitors a month and the competitor, redbox, had a five-year head start, three times the number of kiosks and two million visitors a month.

The results:

• 40% increase in rental efficiency over redbox
• exceeded one million visitors within 5 months
• added consumer relevant functionality that redbox copied 8 months later
• created an entirely new revenue stream for the client

Our client had a new product offering and knew what they needed to charge.  However, if their customers didn't accept the price change, it could have devastating results on their business.

Knowing what was at stake, we devised a research project that included focus groups, customer surveys, a conjoint analysis and price simulator, as well as an in-market test plan. As a result of our work, the client is charging 25% more than they planned, customers have accepted the price change and the client is seeing "green".

To increase customer engagement for BLOCKBUSTER Express, we rode the coat tails of the World Cup matches last summer.  

People will do surprising things for a free $1.00 DVD rental! During the course of the promotion, we had email open rates as high as 80%, increased our opt-in email base by 5% and had over 800 blog and forum mentions. And the cost – well, not much. We did it on a shoestring.