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“Knowing is not enough; we must apply. Willing is not enough; we must do.”
Johann Wolfgang von Goethe
News and Views
Seldom does a company have the right combination of left-brain and right-brain resources to staff a modern marketing department. Outsourcing can be just the ticket.
Read an HBJ article on the upside to outsourcing.
http://hbswk.hbs.edu/item/4883.html
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